The Intro
Cornwall is home to a rich agricultural heritage, with farm shops and local markets playing a vital role in the region’s economy. These businesses offer fresh produce, handmade goods, and unique experiences that appeal to both locals and tourists. However, in a competitive market, simply having quality products isn’t enough—you need to attract customers and drive footfall.
Targeted billboard advertising is a powerful way for farm shops and markets to increase visibility and sales. Strategically placed along busy routes like the A30, billboards can effectively draw attention to your business and turn passing traffic into loyal customers.
Why Billboard Advertising Works for Farm Shops and Markets
1. High Visibility to Passing Traffic
Billboards placed along major routes like the A30 in Cornwall can expose your farm shop or market to over 25,000 vehicles daily. This exposure ensures that your brand is seen by both locals and tourists, creating awareness and driving more visitors to your location.
2. Attracting Tourists and Day-Trippers
Cornwall is a top destination for holidaymakers looking for authentic local experiences. Tourists are often on the lookout for places to stop and explore. A well-placed billboard can guide them directly to your farm shop or market, increasing footfall and sales.
3. Promoting Seasonal Produce and Events
Farm shops and markets often thrive on seasonal offerings, from summer fruit harvests to festive Christmas markets. Billboards provide the perfect platform to advertise seasonal products, special events, or limited-time offers, ensuring your promotions reach a broad audience.
4. Encouraging Impulse Stops
Many drivers make spontaneous decisions about where to stop while travelling. A billboard highlighting your farm shop’s fresh produce, homemade treats, or family-friendly experiences can inspire travellers to make a detour and visit.
5. Cost-Effective Marketing with Lasting Impact
With a cost per thousand impressions (CPM) as low as £3, billboard advertising offers an affordable and long-lasting solution for farm shops and markets. Unlike digital ads that disappear, billboards provide consistent exposure, helping to build familiarity and trust in your brand.
How to Design Effective Billboard Ads for Farm Shops
1. Keep the Message Simple and Clear
Drivers only have a few seconds to take in your message. Use clear, bold text with a simple call-to-action, such as:
• “Fresh Produce Ahead – Visit Cornish Farm Shop”
• “Turn Left for Homemade Treats and Local Crafts”
2. Use High-Quality Imagery
Showcase what makes your farm shop special. Use vibrant images of fresh fruit, vegetables, baked goods, or family-friendly settings to capture attention.
3. Include Directions
Make it easy for drivers to find you by adding simple directions:
• “2 Miles Ahead – Exit Left”
• “Next Right for Fresh Farm Goods”
4. Promote Offers or Events
Highlight seasonal offers or upcoming events to create urgency. Example:
• “Pumpkin Picking This Weekend!”
• “Christmas Market – Starts 1st December”
Ideal Billboard Locations for Farm Shops and Markets
Strategic placement is key to the success of any billboard campaign. For farm shops and markets, the best locations include:
• Major Routes: Billboards along the A30 and other high-traffic roads leading into Cornwall.
• Near Tourist Attractions: Signs placed near popular beaches, campsites, and family attractions.
• Local Villages and Towns: Billboards near towns where day-trippers and locals pass through.
By targeting the right areas, you can ensure your message reaches the people most likely to visit your farm shop or market.
Real Benefits for Cornwall’s Farm Shops
Farm shops across Cornwall can use billboard advertising to:
• Increase footfall during peak seasons and special events.
• Promote seasonal produce and limited-time offers.
• Attract tourists looking for authentic local experiences.
• Strengthen brand awareness among local communities.
Why Choose Cornish Billboards for Your Farm Shop Advertising
At Cornish Billboards, we understand the unique needs of Cornwall’s farm shops and markets. Our strategically located billboards on high-traffic routes ensure your business gets the attention it deserves.
• Affordable Rates: Starting from just £3 per 1,000 views.
• Prime Locations: High-traffic routes targeting tourists and locals.
• Flexible Contracts: Short-term and long-term options to suit seasonal campaigns.
Ready to Grow Your Farm Shop?
**Get started today by requesting a free, no-obligation quote. Simply fill out our quick form here: Get Your Free Quote
Alternatively, call us on 01566 334338 or email cornishbillboards@gmail.com to discuss how we can help your farm shop thrive.