Introduction
Cornwall is a vibrant hub for festivals and events, drawing visitors from across the UK and beyond. From music festivals and food fairs to cultural celebrations and sporting events, Cornwall’s diverse event calendar is a major attraction. However, with so many events vying for attention, standing out in a crowded market requires innovative and impactful marketing strategies.
Outdoor billboard advertising offers an unparalleled opportunity to reach both locals and tourists, building excitement and driving attendance for festivals and events. Strategically placed billboards across Cornwall, especially on major routes like the A30, ensure your event gets maximum exposure.
Why Outdoor Billboards Are Perfect for Event Promotion
High-Impact Visibility
Billboards are one of the most effective ways to generate buzz for festivals and events. Their large format and eye-catching designs naturally capture the attention of thousands of drivers and pedestrians daily. Positioned along busy roads, near event venues, or in tourist hotspots, billboards ensure your event is front-of-mind.
Targeting Key Audiences
Cornwall’s roads, particularly the A30, see over 25,000 vehicles every day. Outdoor billboards placed along these high-traffic areas effectively target both locals and tourists. Whether it’s music lovers heading to festivals, families looking for local events, or tourists exploring the region, billboards help connect your event with the right audience.
Round-the-Clock Exposure
Unlike digital ads or social media campaigns, billboards provide 24/7 exposure. They are visible day and night, rain or shine, ensuring that your event gains consistent promotion leading up to the big day. This ongoing visibility builds familiarity and excitement, increasing the likelihood of attendance.
Music and Arts Festivals
Cornwall hosts a variety of popular music and arts festivals, from Boardmasters Festival in Newquay to smaller community music events. Billboard advertising can spotlight headline acts, dates, and ticket information, driving early ticket sales and last-minute attendance.
Food and Drink Festivals
Food and drink festivals like the Falmouth Oyster Festival and St Ives Food and Drink Festival attract thousands of visitors. Outdoor advertising is perfect for highlighting featured chefs, tasting events, and unique experiences, drawing in food lovers from across the region.
Cultural and Heritage Events
Events like the Golowan Festival in Penzance and Royal Cornwall Show celebrate Cornwall’s rich history and culture. Billboards along key routes and near event venues can create awareness and encourage locals and tourists to participate.
Sporting Events and Competitions
From surfing competitions to marathons, sporting events thrive on local support and spectator attendance. Billboards can effectively promote dates, venues, and registration details, ensuring high participation and audience turnout.
Strategic Billboard Placement for Maximum Impact
Placing billboards along the A30 and other high-traffic routes ensures exposure to thousands of travellers heading into Cornwall. Locations near tourist hotspots, hotels, and popular beaches can further amplify your event’s visibility.
Near Event Venues
Billboards placed near event locations build anticipation and provide last-minute reminders to passersby. They also guide attendees to event entrances or parking areas, improving overall visitor experience.
Complementing Digital Marketing
Billboard advertising works best when integrated with digital marketing. QR codes on billboards can direct audiences to event websites for ticket sales or event updates. Combining outdoor advertising with social media and email marketing creates a cohesive promotional campaign.
Cost-Effective Promotion with High ROI
Outdoor billboards offer a cost-effective solution for promoting events, with cost per thousand impressions (CPM) as low as £3. Compared to digital advertising, billboards deliver consistent exposure over an extended period without competing for space or visibility.
The result is a high return on investment, with increased ticket sales, greater attendance, and enhanced brand recognition for your event.
Why Choose Cornish Billboards for Event Advertising
At Cornish Billboards, we specialise in helping event organisers promote their festivals and gatherings through strategic billboard advertising. Our premium locations across Cornwall, including high-traffic spots on the A30, guarantee maximum visibility.
• Affordable Rates: Starting from just £3 per 1,000 views.
• Prime Locations: Key routes and tourist hotspots across Cornwall.
• Flexible Packages: Short-term and seasonal contracts to suit your event’s timeline.
Ready to Amplify Your Event?
**Get started today by requesting a free, no-obligation quote. Simply fill out our quick form here: Get Your Free Quote
Alternatively, call us on 01566 334338 or email cornishbillboards@gmail.com to discuss how we can help promote your event.