Billboard advertising is a cornerstone of marketing within the tourism sector, offering unmatched visibility and engagement. In regions like Cornwall, where tourism significantly bolsters the local economy, strategically placed billboards are instrumental in attracting and informing potential visitors.
The Impact of Billboards on Tourism
Billboards are highly effective in capturing the attention of travellers, encouraging them to explore local attractions, accommodations, and dining options. Their prominent, eye-catching designs and strategic placements along major routes ensure messages reach a broad audience. Studies indicate that a significant percentage of drivers engage with billboards, underscoring the medium’s capacity to reinforce messaging through repeated exposure.
Traffic Flow on the A30 in Cornwall
The A30 serves as a crucial artery in Cornwall, facilitating movement for both residents and tourists. According to the Department for Transport’s road traffic statistics, certain sections of the A30 experience substantial traffic volumes. For example, manual count point 18035 recorded an Annual Average Daily Flow (AADF) of approximately 20,882 vehicles in 2023. This equates to a monthly traffic flow of around 626,460 vehicles, highlighting the significant exposure potential for billboards along this route.
Return on Investment (ROI) of Billboard Advertising
Investing in billboard advertising offers a compelling ROI, particularly in high-traffic areas like the A30. Research suggests that for every pound spent on out-of-home (OOH) advertising, there is a substantial return in product sales. This impressive return is attributed to the medium’s ability to deliver consistent and repeated exposure to a wide audience, enhancing brand recognition and influencing consumer behaviour.
Advantages of Billboard Advertising in Cornwall’s Tourism Sector
1. High Visibility: Billboards along the A30 are seen by thousands of travellers daily, ensuring tourism-related messages reach a vast audience.
2. Targeted Reach: Strategically placed billboards can focus on specific tourist segments, such as families, adventure seekers, or cultural enthusiasts, by highlighting relevant attractions and experiences.
3. Cost-Effectiveness: With a cost per thousand impressions (CPM) as low as £3, billboard advertising offers a cost-effective solution compared to other media channels.
4. Enhanced Engagement: High-quality images or photos on billboards can capture the essence of local attractions, leaving a lasting impression on viewers and motivating them to visit.
Maximising the Impact of Billboard Advertising
To optimise the effectiveness of billboard campaigns in Cornwall’s tourism industry, consider the following strategies:
• Strategic Placement: Position billboards near popular tourist areas or along major highways like the A30 to maximise visibility among potential visitors.
• Compelling Design: Utilise eye-catching designs and concise messaging to quickly capture attention and convey the unique value of the attraction or service.
• Seasonal Campaigns: Align billboard content with seasonal events or peak tourist seasons to enhance relevance and engagement.
• Integration with Digital Channels: Complement billboard advertising with digital marketing efforts to create a cohesive and comprehensive promotional strategy.
Partner with Cornish Billboards
At Cornish Billboards, we specialise in providing data-driven marketing solutions designed to capture attention and drive success for your business. Our transparent pricing model ensures you receive maximum exposure at competitive rates.
• Fixed Pricing: £3 per 1,000 views (CPM).
• Guaranteed Exposure: Visible every day, rain or shine.
• Flexible Contracts: Offering both long-term and short-term rental options to suit your campaign needs.
Get Started Today
Elevate your tourism business by leveraging the power of billboard advertising in Cornwall. To explore available locations and receive a personalised quote, fill out the form on our website:
Alternatively, contact our team at 01566 334338 or email us at cornishbillboards@gmail.com to discuss your advertising goals and discover how we can help you achieve them.
Invest in billboard advertising with Cornish Billboards and watch your tourism business thrive.