Building Your Brand: Billboard Advertising for Construction Companies
Cornwall's construction industry is experiencing significant growth, with housing developments, commercial projects, and infrastructure improvements creating opportunities for construction companies of all sizes. In this competitive landscape, visibility is everything.
The Construction Industry Challenge
Unlike retail or hospitality, construction companies don't have storefronts to attract passing trade. Your work is often hidden behind site hoardings or completed and handed over to clients. This makes brand awareness particularly challenging.
Why Billboards Work for Construction
1. Professional Image Building A premium billboard placement signals success and stability—exactly what clients want from their construction partner.
2. Geographic Targeting The A30 corridor serves the entire Cornwall and Devon region, reaching:
- Property developers scouting new areas
- Business owners considering expansions
- Homeowners planning renovations
- Commercial landlords
3. Contractor and Trade Recognition Your billboard doesn't just attract clients—it reinforces your reputation among subcontractors and suppliers, improving your ability to attract the best talent and negotiate favourable terms.
Effective Messaging for Construction Billboards
Focus on outcomes, not services:
- ❌ "Building Services Available"
- ✅ "Building Cornwall's Future Since 1985"
Highlight differentiators:
- Project completion rate
- Years in business
- Award recognition
- Specialist capabilities
Include trust signals:
- Trade association logos (FMB, NHBC)
- Warranty/guarantee mentions
- Local credentials
Measuring Success
Construction projects have long sales cycles, so track:
- Enquiry source mentions
- Website traffic from billboard regions
- Brand search volume increases
- Quote request origins
Your Construction Billboard Strategy
Contact us to discuss how A30 billboard advertising can support your construction company's growth objectives.
