Creating Event Buzz: Billboard Advertising for Cornwall Festivals
Cornwall hosts hundreds of events annually, from world-famous music festivals to intimate food and drink gatherings. For event organisers, the challenge is cutting through the noise to reach potential attendees at the right moment.
The Perfect Timing Factor
Billboard advertising offers something digital marketing cannot: guaranteed visibility at specific locations and times. For events, this means:
- Pre-Launch Buzz: Generate excitement 4-6 weeks before the event
- Ticket Sale Pushes: Time campaigns with early-bird deadlines
- Last-Minute Urgency: Drive on-the-day attendance
- Tourist Capture: Reach visitors who may not follow local social media
Audience Targeting for Events
The A30 corridor reaches multiple event-going demographics:
Music Festival Audience
- Travelling from upcountry for Eden Sessions, Boardmasters
- Often book accommodation and explore while in Cornwall
- High disposable income for premium experiences
Food & Drink Festival Attendees
- Local foodies and tourists seeking authentic experiences
- Often travel in groups, multiplying your reach
- Strong social media engagement, extending your message
Community Event Participants
- Families seeking activities during holidays
- Locals exploring their own region
- Day-trippers from Devon and Somerset
Design Tips for Event Billboards
Essential elements:
- Event name (large, bold)
- Date(s) prominently displayed
- Memorable visual hook
- Ticket purchase URL or number
- Key headliners or attractions
Creative approaches:
- Countdown messaging ("7 Days to Go!")
- Artist/performer imagery
- Previous year highlights
- Limited availability messaging
Campaign Timing Strategy
| Phase | Timing | Message Focus |
|---|---|---|
| Awareness | 6-8 weeks out | Event announcement, dates |
| Conversion | 3-4 weeks out | Lineup, early-bird pricing |
| Urgency | 1-2 weeks out | Limited tickets, final push |
| Day-of | Event day | Directions, last-minute tickets |
Success Story: Cornwall Food Festival
A regional food festival achieved:
- 30% increase in advance ticket sales
- 25% more first-time attendees
- Significant increase in visitors from outside Cornwall
- Strong social media mentions of "saw the billboard"
Ready to Promote Your Event?
Whether you're organising a major festival or an intimate gathering, billboard advertising can amplify your reach. Contact us to discuss campaign options and availability.
