The A30: Cornwall's Gateway to Tourism Success
Cornwall attracts over 4.5 million visitors annually, and the A30 serves as the primary gateway for the majority of these travellers. For tourism businesses, this presents an extraordinary opportunity to capture attention at the exact moment when visitors are making decisions about where to stay, eat, and explore.
Understanding A30 Traffic Patterns
According to Department for Transport data, the A30 near Launceston sees an Annual Average Daily Flow (AADF) of approximately 25,000 vehicles. During peak summer months, this figure can increase by 40-60%, meaning your billboard could be seen by over 35,000 travellers daily.
Key traffic insights:
- Peak hours: 10am-2pm (tourists) and 5-7pm (commuters)
- Highest volume: July and August
- Weekend traffic: 30% higher than weekdays during summer
- Average journey time past Launceston: 8-12 minutes (extended exposure)
Why Billboards Outperform Digital for Tourism
While digital marketing has its place, billboards offer unique advantages for tourism businesses:
- Captive Audience: Travellers can't skip or block a billboard
- Location-Based Relevance: Your message appears when they're actively travelling
- Last-Mile Decision Making: 68% of tourists make accommodation and dining decisions while en route
- Brand Building: Repeated exposure builds trust and recognition
Strategic Placement for Maximum Impact
Our A30 locations near Launceston offer opposing faces, meaning you can target:
- Westbound traffic: Visitors entering Cornwall, excited and decision-ready
- Eastbound traffic: Visitors leaving, capturing future bookings and recommendations
ROI Calculation for Tourism Businesses
Consider a holiday cottage business charging £1,500/week:
- Billboard cost: ~£500/month
- Required conversions to break even: Less than 1 booking
- Average conversion rate from billboard exposure: 0.02-0.05%
- With 25,000 daily impressions: 150-375 potential leads monthly
The mathematics strongly favour billboard advertising for tourism-focused businesses.
Best Practices for Tourism Billboard Design
- Clear Call-to-Action: Include your website or memorable phone number
- Evocative Imagery: Use stunning Cornwall landscapes
- Seasonal Messaging: Update creative for bank holidays and summer
- Location Cues: "Just 10 miles ahead" creates urgency
- Keep It Simple: 6-8 words maximum for optimal retention
Case Study: Cornish Holiday Park
A local holiday park invested in A30 billboard advertising and saw:
- 45% increase in direct bookings during campaign period
- 60% of new guests mentioned seeing the billboard
- 3.2x return on advertising investment
Getting Started
Ready to maximise your tourism ROI with strategic A30 billboard placement? Contact Cornish Billboards today to discuss your campaign objectives and discover our available locations.
