Farm Fresh Marketing: Billboard Advertising for Agricultural Businesses
Cornwall's farm shops, farmers' markets, and agricultural attractions represent a vital part of the local economy. For these businesses, the challenge is capturing the attention of tourists and locals alike, often in rural locations away from main shopping areas.
The Farm Shop Opportunity
Market Growth The local food movement continues to grow, with consumers seeking:
- Provenance and traceability
- Fresh, seasonal produce
- Support for local farmers
- Authentic Cornwall experiences
Tourist Appeal Over 75% of Cornwall visitors express interest in local food experiences, making farm shops a natural attraction—if they can be found.
Why Billboards Work for Farm Shops
1. Direction & Discovery Many excellent farm shops are located off main roads. Billboards solve the discovery problem, guiding customers to your location.
2. Impulse Purchases "Fresh strawberries - 2 miles ahead" creates irresistible impulse visits that planned marketing can't replicate.
3. Seasonal Messaging Billboards allow real-time messaging about:
- Seasonal produce availability
- Pick-your-own opportunities
- Christmas ordering
- Café and restaurant offerings
Effective Farm Shop Billboard Strategies
Location Markers
- Distance to your shop
- Clear directional arrows
- Memorable landmark references
Product Focus
- Hero seasonal items
- Unique offerings (rare breed meats, artisan cheese)
- Award-winning products
Experience Messaging
- "Café with farm views"
- "Meet our farm animals"
- "Free tasting available"
Best Practices
- Update creative seasonally
- Feature photography of actual products
- Include opening hours if limited
- Highlight café/food service
- Mention payment options (card accepted)
Success Metrics
Farm shops using A30 billboard advertising report:
- 25-40% increase in first-time visitors
- Higher average transaction values from tourist customers
- Improved recognition in local community
- Stronger repeat visit rates
Start Growing Your Customer Base
Contact us to discuss how A30 billboard advertising can support your farm shop or market business.
